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  2. Sales & Marketing

Sales & Marketing

How to focus on your customers

To remain successful as a medium-sized company, you have to keep an eye on your customers and your markets. What does the competition do? How can you efficiently synchronize your marketing and sales activities? What do existing and new customer segments expect? And how can you exceed these expectations with the best possible service quality?

These questions are essential for your business. And with SAP Business ByDesign, you can find the right answers for customer relationship management in your company easily, quickly and inter-divisional.

Transparent competition and customer information that is available at all times enable you to plan targeted measures and increase your revenue opportunities - from marketing and sales through to service. With the CRM module from SAP Business ByDesign, you work effectively across interfaces and reduce your total customer management costs.

Marketing

Plan campaigns, document their impact on the customer in the market and develop the right strategies. From sales preparation to target group segmentation and market development to contact qualification - with SAP Business ByDesign you simply control marketing better.

  • Market development: Bring market and competitive information together in a database and do e.g. industry news, sales strategies, market research results or company profiles centrally accessible for all employees.
  • Campaign management: Segment, select and qualify the target groups as well as the appropriate communication channel in your customer database in order to reduce costs, expenditure of time and scattering loss and to increase the success of your marketing.

Market development

  • Manage market information
  • Manage competition information

Campaign management

  • Manage target groups
  • Campaign implementation
  • Lead generation

Distribution

As a direct interface to the customer, your sales department is a valuable tool for your company's success. Now you can make the personal experience of your employees analytically usable. With SAP Business ByDesign you compile all customer-related information on business opportunities, offers, orders or invoices in one application. Based on this data, e.g. check product availability, create precise forecasts, predict future sales volumes and identify opportunities for cross-selling and up-selling.

  • Customer Management: gain a clear view of your customers and flexibility in communication - from the offer to the price list.
  • New Business Development: Qualify prospective customers (leads) to sales opportunities (opportunities) and accelerate your entire sales process.
  • Sales Planning: Make informed decisions based on meaningful reports and key figures.

Range of functions

Customer and Activity Management

  • Customer Management
  • Activity Management

Product and Service Portfolio Management

  • Offer products
  • Offer services
  • Offer project-based services
  • Offer specified products
  • Define price lists and discounts
  • Price fixing

New Business Development

  • Approve and qualify leads
  • Opportunity Management
  • Create offers
  • Kommunication

Sales of Products and Services

  • Manage sales orders
  • Support e-commerce
  • E-commerce
  • Customer returns processing
  • Sales and profit and loss account - communication

Customer billing

  • Order and service billing
  • Import invoices
  • Invoice projects
  • Calculate other transactions
  • Tax calculation
  • Process revenue and excise tax (United States)
  • Communication

Sales planning

  • Plan and review sales targets